ChitChatCommons

The Ultimate Social Network. Real life.
ChitChatCommons is a social initiative, soon to be launched in Washington D.C., that aims to breaks down barriers between people in public and get them chattting. The initiative hopes to distribute branded badges and tshirts that, when worn, indicate that a person is happy to chat with strangers.

The project is the brain child of graduate Rob Gelb and lawyer Raj Purohit. The pair asked me to give the initiative shape with a catchy name and brand - essential if people are expect to wear it on a regualar basis.

Having got very excited about the project I identify that other urban, liberal, creative types might be a suitable target group to get this idea of the ground. From here the connection to the CreativeCommons movement was made.

Whilst unashamedly piggybacking on the CC brand, we also envisaged that we could work together with the creative commons movement - promoting CC artists on our tshirts for example.

Where Rob and Raj had envisaged tshirts as the way in which people can become part of the project, I suggested that the cheaper, less commital and also easily removed badges might be a better place to start. The visualisation above was created in the early stages of the creative process before the original name proposal CasualChitChatCommons had been simplifies to ChitChatCommons.