YouMakeIt

Malibu ad campaign
Malibu's recent brand strategy and communication - usually recognised by the "seriously easy-going" tagline and Carribean audio/visuals - has been extremely successful for the company over the last ten years. Increasingly, however, this strategy is alienating its core niches.

This project was an exercise in bringing the Malibu brand to a wider audience.

Billboard(96sheet)

Taxi sticker.

The Party's Inside
Alternative concept